Air France has announced a groundbreaking partnership with acclaimed French designer Jacquemus to create bespoke loungewear for its prestigious La Première cabin. Launched on 18 March, 2025, first-class passengers will receive complimentary Air France Jacquemus pyjamas designed exclusively for the airline’s most discerning travellers. This collaboration marks the first time a designer has created dedicated sleepwear for the French carrier, setting a new standard for luxury travel amenities.
French elegance in every stitch
The designer pyjamas will be available in classic French colour palette options of red and navy blue, crafted from high-quality cotton for maximum comfort both in-flight and at home. Moving beyond the traditional one-size-fits-all approach common in airline offerings, these exclusive sets will be available in four sizes ranging from small to extra-large, with two neckline options: a tailored V-neck or a relaxed crewneck fit.
Each set features subtle yet distinctive branding elements, including Air France’s equestrian La Première emblem embroidered on the breast and dual Jacquemus and Air France tags inside the neck. The Air France Jacquemus pyjamas come presented in a matching pillowcase-shaped cotton poplin pouch, adorned with the fashion house’s signature “round-square” buttons — a stylish keepsake in itself.
Now available exclusively to La Première customers, the move establishes a new benchmark for what passengers can expect from first-class amenities on long-haul flights.
A reimagined first-class experience
This collaboration forms part of a broader revamp of Air France’s premium offering, with the upgraded La Première cabins set to debut in a selection of Boeing 777-300ERs this spring. The enhanced cabins will feature just four exclusive suites, each offering a generous 3.5 sqm of personal space designed with the utmost attention to detail.
Beyond the luxurious Air France Jacquemus pyjamas, the reimagined La Première experience will include premium bedding from Dumas Paris, amenity kits featuring high-end Sisley products, and signature cocktails crafted by renowned mixologist Matthias Giroud. Each suite features a seat and chaise lounge that transforms into a two-metre bed, while select suites boast five windows with floor-to-ceiling curtains for added privacy.
We are proud to partner with Maison Jacquemus and its innovative creativity to design a new loungewear set exclusively available in the La Première suites. Every detail matters in creating a memorable travel experience, and this collaboration strengthens our commitment to enhancing every moment spent in this exceptional cabin.
– Fabien Pelous, Director of Customer Experience at Air France.
Thoughtful design touches
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The navy-blue version of the Air France Jacquemus pyjamas, referred to as “Le Pyjama,” showcases the airline’s distinctive winged seahorse emblem on the front, while an embroidered grosgrain ribbon featuring the Jacquemus logo adorns the back. These thoughtful design elements reflect both brands’ commitment to sophisticated aesthetics.
The collaboration aligns perfectly with Air France’s move upmarket, positioning its La Première service as the pinnacle of luxury air travel. By partnering with a contemporary French designer known for minimalist yet playful designs, the airline reinforces its cultural heritage while appealing to fashion-conscious travellers.
This announcement follows Air France’s recent introduction of AF001, a signature scent developed by Francis Kurkdjian, which will be featured in selected Air France lounges and its La Première suites at Paris-Charles de Gaulle airport, creating a multi-sensory premium travel experience.
Setting new standards in airline amenities
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The Air France Jacquemus pyjamas represent a significant evolution in airline amenities, moving beyond generic offerings to create genuinely desirable items that passengers will want to keep and use after their journey. This approach reflects a growing trend among luxury airlines to provide more personalised and thoughtfully designed products.
By offering four different sizes and two neckline options, the collaboration acknowledges that passenger comfort is not universal and requires attention to individual preferences. This level of consideration signals a shift in how premium airlines approach the entire customer experience, focusing on personalisation rather than standardisation.
