Dubai is no stranger to innovation in hospitality, but the launch of Omoria Dubai Residences introduces a model that aims to reshape how ultra-luxury living is defined. Developed by Innovate Living in partnership with H.E. Dr. Omar BinSulaiman, Omoria represents the world’s first ultra-luxury residential hospitality brand. It is designed as an all-encompassing lifestyle, blending anticipatory service, crafted spaces and holistic wellbeing.
The brand’s name merges two influences: “Omo” from the Japanese concept of Omotenashi, rooted in thoughtful hospitality, and “Ria,” reflecting Italian refinement. Together, they embody the balance of service, elegance and care that underpins the project.
A new model for luxury living
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Omoria Dubai Residences take inspiration from Dubai’s reputation for excellence and elevate it into a hospitality-led residential model. Rather than focusing solely on ownership, it emphasises curated living, where dedicated teams deliver services that extend far beyond traditional property management.
Each resident benefits from wellbeing concierges, tailored nutrition and wellness plans, and in-residence experiences such as private dining and spa treatments. The approach reflects a shift in what ultra-high-net-worth individuals are looking for today: privacy, personalisation and intentional service.
The project on Dubai Islands will feature a limited number of exclusive waterfront homes, including a signature penthouse. All will have direct access to the beach and sweeping sea views, reinforcing the sense of space and serenity.
Design and wellness at the core
The residences are designed by Innovate Living’s atelier in collaboration with Italian specialists, bringing together timeless craftsmanship and modern function. Each property comes fully furnished with bespoke pieces from leading Italian brands, reflecting a discreet yet refined aesthetic.
Wellness is at the heart of the experience. Facilities include a dedicated centre with infrared saunas, salt rooms, ice baths and oxygen therapy, alongside centralised air and water purification systems in every residence. This alignment of design and wellbeing sets Omoria apart, positioning it as much more than a collection of luxury homes.
One of the project’s defining features is a skyline padel court with panoramic sea views, combining Dubai’s love of sport with its dedication to lifestyle innovation. It is emblematic of the brand’s philosophy: creating environments that enhance daily living while prioritising long-term health and vitality.
A brand aligned with Dubai’s growth
While the first project takes shape on Dubai Islands, Omoria has ambitions to expand further across the UAE, the wider GCC and eventually to international destinations. With its pillars of privacy, human-centric design, service-led living and a strong emphasis on wellness, Omoria aims to establish itself as a global reference point for exclusive living.
Quick summary – Omoria Dubai Residences
- 📍 Located on Dubai Islands, offering serene island-living near the city’s business and lifestyle hubs.
- 🏢 Residences range from ~130 sqm apartments to a Royal Penthouse exceeding ~1,480 sqm.
- 🌊 Waterfront units with direct beach access and expansive sea views.
- 💎 Amenities include a spa (salt room, infrared sauna, ice & hot plunges), state-of-the-art fitness centre, private cinema, infinite pool, residents’ private pools, sky padel court, lounge & library.
- 🍽️ Personalised services: 24/7 concierge, health concierge, fine-dining and private in-home dining, luxury retail on site.
