After a £1.5 billion transformation, The Whiteley London has emerged as one of central London’s most ambitious mixed-use developments. The project has successfully breathed new life into what was once Britain’s first department store, creating a vibrant destination that now houses luxury residences, curated retail spaces, and world-class amenities, with the UK’s first Six Senses hotel set to complete the vision later this year.
The 1.1 million square foot restoration masterfully balances heritage preservation with contemporary luxury. The Grade II-listed facade remains intact, whilst master artisans have crafted a bespoke clock face for the iconic clock tower, revitalising this architectural centrepiece. This careful approach to renovation reflects The Whiteley London’s commitment to honouring its storied past whilst embracing modern sophistication.
Residents embrace luxury living in Bayswater
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The Whiteley London welcomed its first residents earlier this year, marking a significant milestone in the building’s transformation. The development houses 139 exclusive residences, each designed to blend innovation with the building’s rich heritage. Among these is Europe’s first Maxalto-designed apartment, a £25 million showcase that celebrates neoclassical influences through contemporary Italian design.
This collaboration with B&B Italia Group’s Antonio Citterio demonstrates the development’s commitment to exceptional craftsmanship and design excellence. Residents benefit from a private entrance, ensuring privacy away from the commercial spaces, whilst the “Designer Collection” features renowned names including Kelly Behun, Linda Boronkay, Joyce Wang, and RH, offering diverse aesthetic approaches that honour the building’s architectural legacy.
Six Senses hotel to complete the transformation
The arrival of Six Senses later this year will mark the final piece of The Whiteley London’s transformation puzzle. Scheduled to open in Q4 2025, the hotel will bring 109 guest rooms and suites to the development, establishing the UK’s first Six Senses property. Known globally for their wellness-focused approach, the brand will introduce their philosophy of balanced living to the heart of Bayswater.
The hotel will feature an innovative spa designed to evoke the atmosphere of a classic London underground station, mirroring the different energies of city life from bustling streets to tranquil cafes. Key amenities will include a 20-metre indoor swimming pool, thermal facilities including Finnish and bio saunas, a hammam, flotation pod, and comprehensive treatment rooms spread across two floors.
Queensway’s ambitious regeneration continues
The success of The Whiteley London sits within the broader £3 billion redevelopment of Queensway, positioning the area as one of central London’s most dynamic new districts. Recent improvements include newly installed gates to Kensington Gardens, comprehensive refurbishment of both Bayswater and Queensway underground stations, and thoughtful streetscape enhancements featuring widened pavements and elegant pergolas.
This district-wide regeneration complements the development’s historical significance. The original Whiteleys Department Store once brought the world to London under one roof, and this modern interpretation continues that legacy by creating a destination that attracts global visitors whilst serving the local community through its carefully curated retail and dining offerings.
World-class amenities define modern luxury
Current residents enjoy 60,000 square feet of amenities that support well-being and lifestyle aspirations. The centrepiece is a 65.6-foot vaulted pool, complemented by extensive sports courts featuring padel, tennis, half-basketball, volleyball and badminton facilities. A music room, library, and children’s playroom provide spaces for creativity and relaxation.
Twenty-four-hour concierge and valet services ensure seamless daily living, whilst ground floor offerings include Everyman Cinema, Third Space Gym, and Amsterdam’s renowned Nela restaurant. When Six Senses opens later this year, residents will gain access to the hotel’s premium wellness facilities, creating a truly integrated luxury living ecosystem.
The Whiteley London represents a successful new chapter in luxury urban living, where historical significance meets contemporary innovation. With residents already enjoying the transformed space and Six Senses hotel set to open by year-end, the development demonstrates how thoughtful regeneration can honour architectural heritage whilst creating vibrant modern communities.
