AURA is making waves beyond Dubai with the announcement of two new coastal destinations. AURA Beach Bodrum and AURA Beach Porto Montenegro will both open in July 2025, bringing the brand’s distinctive hospitality approach to the Mediterranean. This marks AURA’s first venture beyond its celebrated Dubai home, where the world’s highest 360° infinity pool has been drawing visitors since 2021.
The original AURA Skypool Dubai made headlines when it opened on Palm Jumeirah, quickly becoming a must-visit destination for travellers seeking elevated experiences. Over four years, the venue has welcomed guests from more than 150 countries and sparked over 10 million social media interactions, and now Sunset Hospitality Group has announced two new waterfront locations.
Coastal luxury meets AURA’s signature style
AURA Beach Porto Montenegro will claim a prime spot along the Adriatic coastline, where guests can take in sweeping views of the superyacht marina and crystal-clear waters. Porto Montenegro has established itself as the Balkans’ answer to Monaco, attracting discerning travellers who appreciate luxury without the crowds. The marina development already hosts an impressive collection of restaurants, hotels, and, of course, some seriously impressive yachts.
For those familiar with Porto Montenegro’s appeal, the addition of AURA Beach adds another compelling reason to visit. The venue will blend seamlessly with the area’s sophisticated atmosphere while bringing AURA’s signature style to the Adriatic coast. The timing couldn’t be better, as Montenegro continues to gain recognition among European luxury travellers.
Bodrum’s vibrant marina setting
Meanwhile, AURA Beach Bodrum will open its doors at Yalikavak Marina Hotel by Social Living Collection, positioned perfectly within one of Turkey’s most fashionable coastal destinations. Yalikavak Marina has long been a favourite among those in the know, offering that perfect blend of Turkish hospitality and international sophistication that makes the Turkish Riviera so appealing.
The Bodrum location promises panoramic Aegean Sea views and custom-designed daybeds scattered across beach and pool areas. Yalikavak Marina’s established reputation as a luxury destination means AURA Beach will join an already thriving scene of upscale venues and world-class marina facilities. The lush surroundings and vibrant social atmosphere make it an ideal setting for AURA’s coastal debut.
Setting new standards for coastal destinations
The transition from Dubai’s towering heights to Mediterranean shorelines represents an exciting evolution for AURA Beach. Both Bodrum and Montenegro offer distinct advantages: Bodrum provides access to Turkey’s well-established luxury tourism scene, while Porto Montenegro offers that exclusive Balkan charm that’s increasingly attracting European visitors.
What makes these new AURA Beach locations particularly interesting is how they adapt the brand’s proven formula to entirely different settings. Rather than replicating the Dubai experience, each venue will embrace its coastal environment while maintaining the quality and atmosphere that made AURA a destination in its own right.
sunsethospitality.com, @auraskypool.dubai, @aurabeachportomontenegro, @aurabeachbodrum
