Each year, luxury advent calendars capture the imagination of collectors, design enthusiasts and beauty lovers alike. What began as a simple festive countdown has evolved into an annual showcase of craftsmanship and creativity. Each brand brings its own interpretation of luxury, transforming the daily ritual of unboxing into a sensory experience that reflects art, scent and self-care.
This year’s luxury advent calendars reveal a shift toward meaningful indulgence, merging sustainability with design. From timeless British institutions to contemporary beauty curators, the focus is on creating lasting impressions through quality, presentation and purpose. Whether it is Aman’s serene wellness vision, Liberty’s celebration of British heritage, or Jo Malone London’s signature approach to fragrance, each edition speaks to a particular expression of festive sophistication.
Aman Advent Calendar
Known for its serene philosophy and holistic approach, Aman Essentials’ advent calendar extends the brand’s tranquil essence into the festive season. Expect refined touches from its wellness universe, including skincare, candles and bath essentials inspired by its global retreats. The elegant packaging mirrors Aman’s minimalist aesthetic, transforming each day into a meditative ritual of discovery and calm that embodies its signature balance of body and mind.
aman.com, @amanessentials, @aman
Liberty London Beauty Advent Calendar
The Liberty Beauty Advent Calendar remains one of the most anticipated releases of the year. Featuring nearly 30 products, many full-sized, it blends cult favourites and new discoveries across skincare, fragrance and makeup. Each drawer reveals something unique, from Liberty-exclusive collaborations to British beauty icons. Presented in the brand’s signature floral print box, the design is both collectible and sustainable, intended for reuse long after December ends.
libertylondon.com, @libertylondon
Space NK Advent Calendar
The Space NK advent calendar for 2025 continues its legacy as one of the most generous and design-forward edits in the market. Priced around £260, it contains 35 products, with 26 full-sized items from leading skincare, haircare and cosmetic brands. Highlights include luxury serums, hydrating masks and clean-beauty favourites. Each inclusion reflects the store’s commitment to contemporary luxury, offering a curated self-care experience from morning to night.
Fortnum & Mason Beauty Advent Calendar
Fortnum & Mason’s 2025 calendar captures the brand’s Mayfair elegance through a thoughtful edit of skincare, fragrance and bath treasures. Many of the items are full-sized, carefully chosen to reflect the refinement associated with the Fortnum name. Its distinctive presentation, defined by classic detailing and an enduring palette, embodies British sophistication. This calendar stands out among luxury advent calendars for its seamless balance between tradition and innovation.
fortnumandmason.com, @fortnums
Jo Malone London Advent Calendar
Jo Malone London’s luxury advent calendar transforms scent into an evolving story of mood and memory. Behind each drawer lies a miniature treasure, from colognes and candles to bath oils and home fragrances. The brand’s understated cream and black design brings timeless appeal, while its mix of signature scents and limited-edition releases encourages layering and experimentation. It remains a defining part of the British festive season, capturing the essence of modern elegance.
