New York–based fashion and lifestyle brand, Kith, has announced Kith Ivy, a luxury padel brand and private members’ club that extends the label’s culture-driven approach into hospitality. Positioned as a sport and lifestyle hub, Kith Ivy places padel at the centre while layering in wellness, dining and community programming under a single identity.
The choice of padel is telling. Although the sport has achieved widespread popularity in Europe and the Middle East, it is still relatively new in the United States, often compared to tennis or squash rather than appreciated as its own discipline. For founder Ronnie Fieg, who has become a dedicated player in recent years, this presented both a challenge and an opportunity. Kith Ivy aims not only to provide a home for the game in New York but also to shape its identity, elevating it through style, performance and community.
Partnerships that define the experience
True to Kith’s collaborative DNA, Fieg has assembled a roster of world-class partners to bring his vision to life. Chief among them is Giorgio Armani, tasked with designing the club’s spa. The result is a serene retreat complete with a hammam, sauna, massage rooms and cold plunge pools. As expected from Armani, the design is understated yet luxurious, offering members a space that balances refinement with relaxation.
The wellness offering continues with Erewhon, the cult Los Angeles market making its long-awaited East Coast debut inside Kith Ivy. Industry reporting confirms the grocer’s first New York presence will take the form of a tonic or smoothie bar, giving members access to health-focused options without leaving the club.
On the culinary side, Fieg has enlisted Café Mogador, a name synonymous with New York’s dining heritage. Its presence ensures the food programme has roots in the city’s culture while offering an approachable yet elevated dining experience. For many members, it will provide a familiar comfort within a new setting, grounding Ivy in the neighbourhoods that shaped Kith from the beginning.
Elevating padel in New York
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No less attention has been paid to the courts themselves. In partnership with Wilson, Kith has developed both indoor and outdoor rooftop padel spaces that highlight the sport in an entirely new way. Wilson’s expertise extends beyond the build: the collaboration includes a forthcoming range of Kith lifestyle apparel, Wilson performance sportswear and padel equipment.
Kith Ivy’s public introduction arrives with a high-visibility activation inside Grand Central Terminal’s Vanderbilt Hall, where a playable padel court has been installed for timed sessions. The pop-up, bookable via the Kith App, serves as both a showcase for the sport and an access point to early product. The installation runs through the first half of September.
More than a club
At its core, Kith Ivy is about community. Fieg describes the project as a space for culture and connection, a hub where people with shared passions for competition, wellness and creativity can come together. In this sense, the project mirrors Kith’s trajectory in retail: what began as a store evolved into a cultural institution through thoughtful partnerships and a strong point of view. With Kith Ivy, the ambition is to replicate that formula in hospitality.
The significance of the move cannot be overstated. Few fashion brands have successfully transitioned into hospitality at this scale, and fewer still with such clarity of vision. By weaving together elements of sport, wellness and dining under one roof, Kith Ivy sets a new benchmark for lifestyle-driven members’ spaces.
As anticipation builds, the project feels like both a natural evolution of the brand and a bold new chapter. Just as Kith reshaped how New Yorkers shop, Kith Ivy has the potential to reshape how they gather, compete and unwind. For Fieg, it is the culmination of a long-held ambition, but for the city, it may be the beginning of a new standard in luxury hospitality.
Quick summary – Kith Ivy
- 🎾 Kith launches Kith Ivy, a luxury padel brand and private members’ club in New York
- 🛁 Features an Armani-designed spa with hammam, sauna, massage rooms and cold plunge pools
- 🥤 Erewhon opens its first East Coast outpost inside the club with a tonic and smoothie bar
- 🍴 Café Mogador, a New York institution, operates the club’s dining space
- 🏟️ Wilson partnership delivers indoor and rooftop padel courts plus performance apparel and equipment
- 🚉 Launch includes a temporary court at Grand Central’s Vanderbilt Hall, open for timed sessions in early September
