Nikki Beach is entering a new era of luxury hospitality as it undergoes a transformative journey. With over 25 years of setting the standard for beach clubs and resorts worldwide, Nikki Beach is now embracing its next chapter as Nikki Beach Hospitality Group. Alongside this exciting evolution comes the debut of Lucia Cannes, an elegant restaurant concept unveiled in March 2024, expanding the brand’s renowned portfolio of resorts, beach clubs, residences, and boutiques.
This evolution isn’t just about a change in name—it’s about enhancing the guest experience. Lucia Cannes represents a sophisticated addition to the Nikki Beach family, offering a new dimension of culinary excellence and ambiance. Lucia Penrod, Co-Founder, Owner & Chief Executive Officer of Nikki Beach Hospitality Group, expressed her enthusiasm, saying, “We’re thrilled to announce the evolution of Nikki Beach Global into Nikki Beach Hospitality Group, marking a pivotal moment in our journey.”
With Lucia on board, Nikki Beach Hospitality Group is not only broadening its horizons but also creating exciting opportunities in metropolitan and winter destinations. As the company continues to expand its footprint in coastal paradises, plans for new Nikki Beach openings in the Middle East, Asia, and the Caribbean are already underway.
Since its inception in 1998 by entrepreneurs Jack and Lucia Penrod, Nikki Beach has been synonymous with luxury, elegance, and exceptional service. Now, as Nikki Beach Hospitality Group, the company remains dedicated to these principles while embracing fresh possibilities for growth and innovation.
Guests of Nikki Beach Hospitality Group can anticipate extraordinary dining experiences and unforgettable moments at every property worldwide. Whether lounging on a pristine beach or indulging in exquisite cuisine at Lucia, the Nikki Beach experience promises to be nothing short of extraordinary. The company invites guests to join them as they embark on this exciting journey and elevate the hospitality experience to new heights.
