Veuve Clicquot, the iconic Champagne house, has teamed up with Jacquemus, the Parisian fashion label, for a collaboration that reimagines its prestige cuvée, La Grande Dame 2018. Revealed this month by WWD, the partnership introduces a limited collection of Champagne sets designed in Jacquemus’ distinctive aesthetic, celebrating both maisons’ French roots.
The collaboration continues Veuve Clicquot’s tradition of artistic partnerships, following its landmark 250th anniversary in 2022.For Jacquemus, it is the latest in a series of cross-disciplinary projects that extend the brand’s creative influence beyond the runway. The result is a collection that is as much about design as it is about celebration.
A playful French encounter
At the heart of the collaboration are gift boxes and bottle carriers, rendered in Jacquemus’ signature minimal yet whimsical style. Bold typography, vibrant yellow tones, and sun-soaked Mediterranean references pay homage to both the champagne house’s iconic colour palette and Jacquemus’ Provençal inspirations.
The collection features specially designed carriers and gift boxes for La Grande Dame 2018, crafted as collectible pieces that blend function with fashion. A Jacquemus-designed cooler bag also makes an appearance, styled to reflect the brand’s effortless chic aesthetic.
Creativity rooted in heritage
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Both Veuve Clicquot and Jacquemus share a commitment to innovation while remaining grounded in their French identity. For Veuve Clicquot, this collaboration reflects its long-standing tradition of working with creative talent across art, fashion, and design. For Jacquemus, it highlights the brand’s ongoing mission to reinterpret French style through playful, unexpected lenses.
The collaboration draws on Jacquemus’ Mediterranean-inspired aesthetic, a natural complement to Veuve Clicquot’s spirit of celebration and creativity. Together, the two names create a dialogue between heritage and modernity, appealing to design lovers and collectors as much as to champagne enthusiasts.
The Veuve Clicquot and Jacquemus collection is available in selected markets worldwide, reinforcing both maisons’ influence as cultural tastemakers. It is a partnership that underscores how luxury brands continue to evolve – by looking outward, embracing collaboration, and weaving together lifestyle, fashion, and tradition.
veuveclicquot.com, @veuveclicquot / jacquemus.com, @jacquemus
