Brabus, the renowned luxury automotive brand, has officially extended its reach beyond vehicles and into the realm of exclusive real estate with the unveiling of Brabus Island Abu Dhabi. Located in the prestigious Al Seef District at Al Raha Beach, this development represents the brand’s first venture into luxury property and has been described as their most ambitious creation yet.
For nearly five decades, Brabus has been synonymous with bold design and boundary-pushing creations in the automotive and marine sectors. Now, the brand is applying its distinctive approach to a complete lifestyle experience, transforming its progressive DNA into an immersive living concept. Brabus Island Abu Dhabi is created for a new kind of owner – those who live life without compromise and are chasing the extraordinary.
The prime location of Brabus Island Abu Dhabi
Spanning approximately 100,000 square meters in a prime location within the UAE, Brabus Island Abu Dhabi is just minutes from key destinations like Zayed International Airport and Abu Dhabi city centre, and only an hour from Dubai. The strategic positioning makes it an ideal base for those who appreciate connectivity while still desiring an exclusive retreat.
The development includes four high-rise residential towers and a collection of luxury villas. In total, there are approximately 450 luxury homes, consisting of around 350 apartments and 100 villas. The Brabus Island Abu Dhabi project is being developed in collaboration with Cosmo, a UAE-based Reportage Properties subsidiary.
Prospective residents can choose from two-, three-, and four-bedroom apartments ranging in size from 107 to 456 square meters. The 100 villas encompass twin villas, townhouses, and beach villas, each offering a unique interpretation of luxury waterfront living.
The distinctive Brabus aesthetic reimagined
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The architecture of Brabus Island Abu Dhabi fuses contemporary, minimalist architectural silhouettes with the striking, progressive brand character of Brabus, creating a bold addition to Abu Dhabi’s skyline and an undeniable visual statement.
What truly sets the project apart is its approach to interior design. Inside, each home is designed to allow for full personalisation with a modular interior design approach. Residents can start with one of three distinct colorways – Black and Bold, White Bliss, and Gray Haven – each offering a different interpretation of the brand’s signature look and feel.
Inspired by the world of tailor-made Brabus supercars, the design allows for an entirely individual creation, a Brabus Masterpiece, reflecting the unique personality of the owner. This uncompromising approach to luxury is designed to deliver one thing above all: the Brabus 1-Second-Wow.
Premium living with a premium price tag
Brabus Island Abu Dhabi embodies a new idea of ‘home’ for those who want to live what the brand calls “BRABUSIZED.” Prices for these exclusive residences range from €700,000 to €6.5m (AED 2.8m to AED 26.7m). This pricing positions the development firmly in the ultra-luxury segment of Abu Dhabi’s real estate market.
Constantin Buschmann, CEO of Brabus, emphasises the significance of this venture: “Brabus Island is both an incredible milestone and an evolution that makes sense. For nearly five decades, Brabus has built products that move people — emotionally, viscerally, physically. But this is different. Now, for the first time, we’re not just designing vehicles for a lifestyle — we’re designing the lifestyle itself. Brabus Island is an exciting and very significant design opportunity, and Abu Dhabi is exactly the right place for it.”
Beyond automotive excellence
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Brabus continues its mission to create modern, individual luxury by developing products with a wow factor that put customers in the spotlight. Brabus Island Abu Dhabi is the latest testament to this philosophy.
As luxury brands increasingly extend beyond their traditional sectors to create comprehensive lifestyle offerings, Brabus’ entry into real estate development marks a significant shift in how we perceive luxury automotive brands. No longer content with simply creating vehicles for a particular lifestyle, Brabus is now defining the entire living experience from architecture to interiors.
