Aman Essentials has unveiled its latest venture into the world of luxury sportswear with the launch of the Aman Tennis Club collection, marking a significant expansion for the renowned hospitality brand’s lifestyle division. The debut took place at an exclusive event in Bodrum, Turkey, where tennis legend Novak Djokovic was present, and helped introduce the refined unisex pieces designed for both competitive play and everyday elegance.
This new collection represents Aman’s strategic move into the growing market of luxury athletic wear, where hospitality brands are increasingly finding success through premium product offerings. The Aman Tennis Club range offers a sophisticated take on tennis apparel, blending the brand’s signature minimalist aesthetic with functional sportswear design.
Resort-inspired designs meet tennis tradition
View this post on Instagram
The Aman Tennis Club collection draws its creative inspiration from iconic tennis facilities across the global Aman portfolio, creating a unique connection between the brand’s luxury properties and athletic lifestyle. The tonal palette specifically references the terracotta clay courts of Amanruya in Bodrum, Turkey, and the sunlit hardcourts of Amanpuri in Thailand, bringing these distinctive resort experiences into wearable form.
Each piece in the collection reflects Aman’s commitment to understated luxury, featuring clean lines and premium materials that transition seamlessly from court to casual settings. The range includes essential items all designed with the modern tennis enthusiast in mind.
The collection’s design philosophy embraces versatility, ensuring that pieces work equally well for serious players and those who simply appreciate the refined aesthetic of tennis culture. This approach aligns with current lifestyle trends where athletic wear has become an integral part of everyday wardrobes.
Djokovic’s presence elevates the collection
The involvement of Novak Djokovic with the Aman Tennis Club’s launch adds significant credibility to the collection, leveraging the Serbian champion’s reputation for excellence both on and off the court. The partnership reflects Aman’s strategy of associating with figures who embody the brand’s values of precision, dedication, and refined taste.
Djokovic’s involvement in the Bodrum launch event provided an authentic connection between the collection and professional tennis, demonstrating how luxury hospitality brands can successfully bridge into sports lifestyle markets. The tennis star’s presence at Amanruya reinforced the collection’s positioning as premium sportswear that meets the standards of elite athletes.
Expanding the luxury lifestyle ecosystem
View this post on Instagram
The Aman Tennis Club represents the latest evolution of Aman Essentials, which encompasses luxury skincare, fragrances, and accessories under the broader Aman brand umbrella. This expansion into sportswear demonstrates how hospitality brands are capitalising on the “hotel merch moment,” where guests and admirers seek to extend their connection with luxury properties through tangible products.
The collection launch signals Aman’s recognition of tennis as a sport that naturally aligns with its clientele’s lifestyle preferences. Tennis culture has long been associated with elegance and exclusivity, making it a logical extension for a brand that has built its reputation on refined luxury experiences.
The Aman Tennis Club collection is now available through Aman Essentials channels, offering enthusiasts the opportunity to incorporate the brand’s distinctive aesthetic into their athletic and leisure wardrobes. As luxury hospitality brands continue to explore lifestyle product categories, this tennis-focused collection positions Aman at the forefront of this evolving trend.
