Two iconic names in the luxury space – Shangri-La and Lacoste – have joined forces to create something entirely unexpected in the heart of Paris. The Lacoste X Shangri-La Paris collaboration, running until October, transforms the historic palace hotel into a sport-chic destination that celebrates both brands’ commitment to elegance and innovation.
This partnership brings together the crocodile’s timeless athletic heritage with the refined hospitality of Prince Roland Bonaparte’s former residence, creating unique lifestyle experiences that feel distinctly Parisian yet refreshingly contemporary.
Set within the prestigious 16th arrondissement, this collaboration reimagines how luxury fashion and hospitality can intersect, offering visitors curated spaces that blend Lacoste’s sporting DNA with Shangri-La’s legendary service standards. The partnership demonstrates how two heritage brands can create something entirely new while honouring their respective legacies.
Summer by Lacoste brings the courts to the garden
The hotel’s gardens have been transformed into Summer by Lacoste, an open-air dining destination that extends the summer atmosphere of La Bauhinia beyond its traditional walls. This space captures the essence of tennis culture through its design elements, with graphic details that echo Lacoste’s sporting heritage while maintaining the sophisticated ambience expected at such a prestigious address.
The Lacoste X Shangri-La Paris collaboration shines through an exclusive menu crafted by the palace’s culinary team, featuring cocktails, dishes and desserts that incorporate the brand’s signature codes. Each offering reflects both refinement and boldness, creating gastronomic experiences that feel familiar yet surprising. The space operates daily from lunch through dinner, providing a seamless transition from daytime leisure to evening sophistication.
This garden setting offers diners the rare opportunity to enjoy palace-level hospitality in an alfresco environment, where Lacoste’s sporting elegance meets the hotel’s commitment to exceptional dining. The collaboration creates an atmosphere that feels both exclusive and accessible, embodying the French art de vivre that both brands champion.
Le Pavillon Lacoste redefines street food
Perhaps the most innovative aspect of the collaboration is Le Pavillon Lacoste, a contemporary reinterpretation of traditional Parisian kiosks positioned on the hotel’s outdoor terrace. This copper-crafted pavilion captures light with remarkable finesse, evoking tennis’s clay courts while creating a sophisticated takeaway experience that elevates casual dining to an art form.
The pavilion’s offerings include signature crocodile-embossed waffles and artisan ice creams, reimagining street food through the lens of luxury hospitality. Even the packaging receives special attention, with copper-toned designs that extend the experience beyond the moment of consumption. This attention to detail reflects both brands’ commitment to craftsmanship and their understanding that luxury lies in unexpected moments.
Operating daily from 11am to 7pm, Le Pavillon Lacoste welcomes both locals and visitors seeking gourmet treats with direct access from Avenue d’Iéna. This accessibility represents a departure from traditional palace hotel exclusivity, inviting Parisians to experience luxury hospitality in a more casual, approachable format.
Heritage meets innovation
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What makes the collaboration particularly compelling is how it honours both brands’ heritage while pushing creative boundaries. Lacoste, celebrating over 90 years of sporting elegance since its first polo shirt in 1933, finds new expression within the walls of a property that has witnessed Parisian history since 1896.
The project demonstrates how luxury brands can create meaningful partnerships that enhance rather than compromise their individual identities. Shangri-La Paris maintains its reputation for exceptional Asian-influenced hospitality while Lacoste extends its lifestyle vision into new territories, creating spaces that feel authentic to both brands.
This summer partnership reflects broader trends in luxury hospitality, where hotels increasingly serve as platforms for cultural and commercial collaborations. Rather than simply hosting events, properties like Shangri-La Paris become active participants in creating new experiences that resonate with contemporary travellers seeking authenticity alongside luxury.
A new model for brand collaboration
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The success of this partnership lies in its ability to create experiences that feel natural rather than forced. The Lacoste X Shangri-La Paris collaboration doesn’t simply place one brand within another’s space – it creates something entirely new that draws strength from both heritage stories. The sporting elegance of tennis culture finds perfect expression within a palace setting, while the hotel’s commitment to exceptional hospitality elevates Lacoste‘s lifestyle vision.
For visitors to Paris this summer, these spaces offer more than dining and refreshment – they provide insight into how French brands continue to evolve while maintaining their essential character. Whether enjoying an evening meal in the garden or grabbing artisan ice cream from the pavilion, guests experience the intersection of sport, luxury and Parisian culture in ways that feel both exclusive and welcoming.
This collaboration sets a compelling precedent for how heritage brands can work together to create experiences that honour the past while embracing contemporary possibilities, proving that innovation often emerges from the most unexpected partnerships.
