The Jacquemus Beach Club has returned to Monte-Carlo Beach for a second summer, with the French fashion house reworking its seaside takeover for 2026. Following its debut last year, Jacquemus is back at the Monte-Carlo Beach Club with a new set design that swaps the banana yellow of its first season for something cooler and lighter. The collaboration with Monte-Carlo Société des Bains de Mer continues until 27 September 2026.
A fresh palette for the Jacquemus Beach Club
This year’s concept draws on the look of 1950s beach clubs, a reference the brand frames as elegance meeting Mediterranean leisure. In place of last year’s yellow, the space now turns on a mint blue, set off by coconut milk white and accented with black. The brand’s stripe, now one of its signatures, runs diagonally across the setting to create a prism-like effect that the house calls both graphic and delicate. It carries the new colour scheme right through the site, from the jetty to the sun loungers and from the umbrellas to the towels. The Pool Bar picks up the same shades through its clean lines, adding to the sense of summery softness.
A window at Hôtel de Paris
New for this season is a photo booth inspired by the brand’s ‘Plage’ collection, where visitors can be photographed against a backdrop that features the Jacquemus Hippocampe scarf, among other elements. The collaboration also reaches beyond the beach to the Hôtel de Paris Monte-Carlo, where it appears in a dedicated display window.
At the Beach Club itself, two Jacquemus boutiques carry a selection of pieces co-branded by Jacquemus and Monte-Carlo Beach: a towel, a T-shirt and a beach bag. The shops are open seven days a week from 10am to 7pm, and they welcome customers who are not Monte-Carlo Beach Club members as well as those who are.
A second Mediterranean summer
Jacquemus describes the project as a natural extension of the Mediterranean summer, continuing the partnership it began last year and reaffirming its Mediterranean roots and a particular vision of the art de vivre. Founded in Paris in 2009, the label is known for staging its shows in unexpected settings, from a lavender field in Provence to the canal at the Château de Versailles, and for a fast-growing international presence, with shops from Avenue Montaigne to Dubai, Seoul, New York, Los Angeles and London.
For 2026, the Jacquemus Beach Club runs until 27 September at Monte-Carlo Beach, on Avenue Princesse Grace in Roquebrune-Cap-Martin.
Quick Summary – Jacquemus Beach Club
- 🏖️ The Jacquemus Beach Club is back at Monte-Carlo Beach for a second summer, running until 27 September 2026
- 🎨 A new set design swaps last year’s banana yellow for a palette of mint blue, coconut milk white and black
- 📐 The brand’s signature stripe runs diagonally across the space, from the jetty and sun loungers to the umbrellas and towels
- 📸 A new photo booth draws on the ‘Plage’ collection, with a backdrop featuring the Jacquemus Hippocampe scarf
- 🛍️ Two boutiques sell co-branded pieces, a towel, a T-shirt and a beach bag, open daily 10am to 7pm to members and non-members alike
