COYA, the celebrated hospitality concept known for its vibrant Peruvian-inspired venues, is set to make waves with the launch of COYA Beach Saint-Tropez, marking the brand’s first venture into beachfront hospitality. Opening in summer 2025 on the legendary sands of Pampelonne in Ramatuelle, this new addition to the French Riviera scene will blend the bold energy of Latin America with the effortless sophistication of the Côte d’Azur. COYA Beach Saint-Tropez represents a significant milestone in the brand’s global expansion.
This milestone expansion into beachside dining demonstrates COYA’s evolution from its roots as a restaurant concept to a full lifestyle brand. The venue’s concept is built around creating a cohesive full-day escape, where guests can transition seamlessly from sun-drenched lunches to vibrant afternoon atmospheres, all against the backdrop of the Mediterranean Sea. COYA Beach Saint-Tropez is designed to operate seven days a week, offering a complete daytime experience from morning to early evening.
A bohemian haven with Latin soul
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The design of COYA Beach Saint-Tropez, crafted by acclaimed studio First Within, captures the golden glow of Ramatuelle afternoons through a thoughtful palette of terracotta, sun-faded wood, and handcrafted Peruvian ceramics. Natural textures blend with refined details to create an atmosphere of barefoot luxury that perfectly balances laid-back Riviera charm with COYA’s distinctive energy.
The space is designed with Mediterranean greenery and authentic design elements to create a sensory experience that transports guests to Peru from Provence. When COYA Beach Saint-Tropez opens its doors, it promises to become one of the most visually distinctive venues on the French Riviera.
Peruvian flavours with a Mediterranean twist
True to COYA’s culinary heritage, the beachfront menu delivers bold Peruvian flavours with subtle Mediterranean influences. The sharing-style menu celebrates exceptional seasonal produce with a focus on seafood and vibrant spices. Signature dishes include classic sea bass ceviche with leche de tigre, red onion, sweet potato and jumbo corn; and lobster tail with white gazpacho, bisque, black lime, tobiko and basil.
The culinary experience extends beyond Peruvian staples with items like lamb cutlets with piperade marinade, smoked aubergine caviar and sweet paprika, showcasing a thoughtful fusion of Latin American techniques with Mediterranean ingredients. The dessert menu features COYA-style churros with dulce de leche, bringing a playful finish to the dining experience.
The art of Pisco by the sea
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At the heart of COYA Beach sits The Pisco Bar, bringing the group’s award-winning cocktail culture to Saint-Tropez. The menu celebrates COYA’s vibrant spirit and Peruvian roots through house infusions and contemporary beachside favourites, crafted with precision and flair.
Standout serves include the Margarita Amarilla with exotic passionfruit and aji amarillo; the Pisco Royal with fresh lychee, Pisco and Champagne; and Agua de Leche, blending tequila, mezcal, coconut rum and ginger beer. Each cocktail is designed to complement the coastal setting while maintaining COYA’s distinctive flavour profiles.
The rhythm of the Riviera
Music plays a crucial role in defining the COYA Beach experience. COYA MUSIC, the group’s in-house music label, curates a daily soundtrack that evolves from beachside lunch beats to sunset sessions. The journey through deep house, Latin rhythms and afro house – delivered by resident DJs and live performances – shapes the atmosphere as the day unfolds.
More than background entertainment, the music programme forms the pulse of the experience, setting the tone and bringing COYA’s energy to life as the Mediterranean sun traces its path across the sky. This careful attention to audio aesthetics ensures a complete sensory experience that distinguishes COYA Beach from other Pampelonne destinations.
A statement of hospitality
With operating hours from noon to 5.30pm for the restaurant and 11am to 7pm for the beach, COYA Beach Saint-Tropez offers a complete daytime experience for visitors to the French Riviera. The beachfront setting, with its boat access, makes it an ideal destination for visitors arriving by land or sea.
As COYA extends to this legendary stretch of the Mediterranean coastline, COYA Beach Saint-Tropez brings a fresh energy that respects Saint-Tropez’s heritage while introducing the vibrant soul of Latin America to one of the world’s most celebrated beach destinations.
