COVEBEACH, Dubai’s original premium beach club, has launched its newest venue at La Vie on JBR. With it comes the return of their popular ‘Rosé All Day’ ladies day, starting this Wednesday, 7th August.
The award-winning ladies’ day runs every Wednesday from 12pm to 5pm. Packages start from AED 199, offering a sun bed, lunch platter, and unlimited rosé wine, sangria, and frozen pink gin cocktails.
For those looking to splurge, the Gold package (AED 1,700 for up to four ladies) includes a VIP double bed or beach cabana and a bottle of spirits. The VIP package (AED 3,000 for up to eight ladies) adds a magnum of COVEBEACH Rosé and a bottle of Moët & Chandon.
Exclusive offers beyond ‘Rosé All Day’
COVEBEACH isn’t just about Wednesdays. They’re offering fully redeemable sun bed rates all week:
- Weekdays (except Wednesday): AED 200
- Weekends and Wednesday: AED 300
Industry professionals (cabin crew, teachers, and hospitality staff) can enjoy discounts on Mondays and Tuesdays with valid ID:
- 25% off the pool menu
- 15% off at SIERRA by COVEBEACH
The venue is open seven days a week, with SIERRA by COVEBEACH operating from 12pm to 11:30pm on weekdays and until midnight on weekends. The Moët pool welcomes guests from 10am until sunset on weekdays and until 8pm on weekends.
More to come
While the venue has opened with the new SIERRA by COVEBEACH dining concept and Moët pool, there’s more in store. The second phase will introduce an adult-only pool, private cabana pools, and a beachside lounge.
COVEBEACH has welcomed over 1.5 million guests since its inception nine years ago. Known for its 360° offer delivering exceptional experiences across programming, entertainment, luxury, culture, and F&B, the brand continues to innovate and set standards in beach club hospitality.
With its stunning views of the Arabian Gulf and Ain Dubai, the new location promises to continue this legacy of premium beachfront experiences. Whether you’re a long-time fan or a curious newcomer, COVEBEACH at La Vie on JBR offers a perfect mix of relaxation and entertainment for Dubai’s sun-seekers.
