Miami Grand Prix is back and the Aston Martin Aramco Formula One Team is bringing its I / AM Miami programme into the city through a series of experiences taking place across South Beach and downtown during race week.
As F1 continues to attract younger and more diverse audiences in the US, this programme focuses on creating ways for fans to spend time with the team across the city alongside the action at Hard Rock Stadium. From open fan spaces on the beach to fitness events and evening gatherings overlooking the skyline, I / AM Miami offers a host of ways to experience race week across Miami. Rob Bloom, Chief Marketing Officer at Aston Martin Aramco Formula One Team, says, “I / AM Miami represents our broadest set of activations yet. Together with our partners, we’re creating experiences that give a taste of the Aston Martin lifestyle and bring people closer to the team and to each other.”
By embedding its presence into South Beach, downtown Miami and some of the city’s most exclusive venues, the team has turned the 305 into part of the whole GP experience, and here is where to find it.
The Stilt House: A fan space on South Beach
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At the heart of the programme sits The Stilt House, a dedicated fan space on the sands of Lummus Park as part of the Official Miami Grand Prix Fan Fest, open across the week until 3 May. Across the programme, visitors can take part in pilates sessions with PUMA, high-energy HIIT classes, beauty treatments with ELEMIS and cocktail experiences with Glenfiddich, alongside opportunities to meet team talent and spend time with the wider fan and creator community. The space brings several of the team’s partners together in one open setting on South Beach during race week.
Run Club with Celsius: Race week starts here
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Before the cars reached the track, Aston Martin and energy drink partner Celsius kicked off race week on foot with a Run Club at Pier 5 at Bayside Marketplace, taking participants on a three-mile route through Bayfront and downtown Miami, and it saw 2,000 people get involved with Jess Hawkins and former F1 driver and team ambassador Pedro de la Rosa joining the run alongside a DJ. At the finish line, the wider race-week atmosphere continued with simulators, an Aston Martin show car, music, refreshments and CELSIUS sampling, marking one of the first major public appearances of the team’s global partnership with Celsius during race week in Miami.
After Dark with Glenfiddich: An evening at the Aston Martin Residences
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For something more intimate, After Dark takes place on the Level 55 pool deck of the Aston Martin Residences, one of Miami’s most coveted addresses, in partnership with Glenfiddich. The Scotch whisky brand has been Aston Martin’s official whisky partner since the announcement at the Las Vegas Grand Prix two years ago, and Miami is the latest chapter in a collaboration built around experiences off the track. Think skyline views, good company, and delicious tipples.
The After-Party with Celsius: Palm Tree Club
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When race week arrives, the After-Party with Celsius brings the crowd to Palm Tree Club overlooking Biscayne Bay, headlined by The Martinez Brothers. The Bronx-born brothers, Steve and Chris have deep roots in Miami’s club scene and hold a long-running residency at DC-10 in Ibiza. Expect house music, heavy beats and a night to remember in the Miami heat.
Across the city
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All over Miami, the programme also appears through a series of I / AM murals placed around the city during race week, part of Aston Martin’s global fan platform creating more ways for supporters to connect with the team in race-week cities around the world.
Quick summary – Miami Grand Prix
- 📍 Location: Various venues across Miami, Florida
- 📅 Dates: 1–3 May 2026
- 🏎️ Event: Aston Martin Aramco Formula One Team I/AM activations during Miami Grand Prix race week 🎟️ Access: Public experiences across South Beach, downtown Miami and exclusive venues
- 🌟 Key Activations: The Stilt House fan space at Lummus Park, After Dark evening at Aston Martin Residences with Glenfiddich, and Run Club with Celsius at Pier 5
- 🎶 Nightlife: After-party at Palm Tree Club headlined by The Martinez Brothers
